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XFINITY - SOCIAL CAMPAIGN
Xfinity #TabletopTrivia was a social campaign created by GS&P that paid homage to classic films and award-winning television through a clever and visually striking knolling concept. Each post transformed iconic objects, details, and visual cues from a familiar film or show into an intricately arranged tabletop composition, giving audiences just enough information to put their pop-culture knowledge to the test.
The campaign unfolded in two parts. The first post served as the “hint,” inviting audiences to study the arrangement and guess which film or television show it represented. The following post delivered the “reveal,” rewarding those who cracked the clue while bringing the reference into focus.
Beyond the trivia, the campaign provided a natural way to showcase Xfinity’s new voice-control remote. Each installment demonstrated how viewers could use voice commands to search for and discover their favorite content, seamlessly connecting the playful social experience to the product’s functionality.
CLIENT_ Xfinity Social
ROLE_ Design, Production, Art Direction
AGENCY_ Goodby, Silverstein & Partners
