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STACY'S PITA CHIPS — BAG DESIGN
In honor of International Women’s Day, Stacy’s Pita Chips released a limited-edition collection of nine chip bags paying homage to empowering women artwork by women artists.
The bespoke chip bags were offered in limited quantities for free to the public with a simple online registration. For every bag registered, Stacy’s donated $10 to Step Up, a nonprofit helping girls from under-resourced communities pursue higher education.
Within five hours of its release, the collection sold out, raising an outstanding $80,000 donation for the organization.
The success of the initial collection prompted Stacy’s to invite artist submissions for three additional limited-edition chip bags. My illustration was selected as one of the three, becoming part of the final collection and expanding on the campaign’s celebration of women, creativity, and community.
CLIENT_ Stacy's Pita Chips
ROLE_ Campaign Chip Bag Illustration
AGENCY_ Goodby, Silverstein & Partners
