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ENERGY UPGRADE CALIFORNIA - 360 CAMPAIGN
Energy Upgrade California (EUC), a statewide initiative dedicated to uniting California communities in support of state and local energy and climate goals, partnered with us to develop a supplementary brand for the 2018 Global Climate Action Summit. Held at the Moscone Convention Center in San Francisco, California, from September 14–16, 2018, the summit brought together climate leaders and advocates from around the world to highlight progress, inspire stronger commitments, and advance decarbonization toward a more sustainable future.
Hosted by California Governor Jerry Brown, the summit featured notable attendees including former U.S. Vice President Al Gore and English anthropologist and conservationist Jane Goodall. During the event, a coalition of 29 organizations announced a commitment of $4 billion over five years to combat climate change.
As EUC’s creative partner, we developed a supplementary brand inspired by nostalgic outdoor aesthetics and scout insignia. The brand was designed to draw attention to EUC’s mission while celebrating California’s tangible progress in energy and climate action. We brought the brand to life through a thoughtfully designed digital booklet showcasing these milestones, which became the centerpiece of the exhibit we created for EUC’s Global Climate Action Summit display.
CLIENT_ Energy Upgrade California
ROLE_ Creative & Design Lead
AGENCY_ DDB x Butchershop Creative
