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TOSTITOX x NFL - BRAND CAMPAIGN
To celebrate the start of NFL season, GS&P wanted to tap into one of the most beloved parts of game day: the superstitions and rituals fans swear by. From lucky socks to pre-game routines, football is full of traditions believed to bring a little extra luck to the field.
Lucky Bags honors just that. A Tostitos campaign that turned every NFL team’s game-day superstition into a lucky charm of its own. Each team received a custom Tostitos bag designed to bring some extra luck to their side of the field. I collaborated with the art director to develop the campaign’s logo, which appeared across the bags as well as the supporting advertising.
Designed to feel at home alongside the visual language of sports team logos, the mark cleverly combines a horseshoe and football to create the shape of a football goalpost. The custom typography was designed specifically for the campaign, giving the identity its own distinctive personality while still feeling rooted in the world of football.
CLIENT_ Tostitos x NFL
ROLE_ Brand Logo Design
AGENCY_ Goodby, Silverstein & Partners
