CLIENT_ Tostitos' x NFL
AGENCY_ Goodby, Silverstein & Partners
To celebrate the beginning of NFL season, GS&P wanted to create a fun campaign to honor all the superstitions and rituals for all the NFL football teams. The inception of Lucky Bags was to create a campaign providing each NFL team a Tostitos bag "lucky charm" in the spirit of encouraging these game day superstitions. I collaborated with the art director on the design of the logo to represent this campaign, which was used on each bag, as well as the ads for the campaign. The concept of the logo was to emulate the aesthetic of sports' logos, while cleverly combining the visuals of a horseshoe and a football to form a football post. The type used for the logo is custom.