01
SPOTTER — EXPERIENTIAL
With a mission to empower video creators through funding and resources, Spotter, whose creator partners include MrBeast and other leading voices in the industry, approached us to launch its AI-powered platform, Spotter Studio. The launch marked a pivotal moment for the brand: both the Spotter rebrand and the debut of Spotter Studio were set to take place at VidSummit, the premier annual conference for video creators, YouTubers, and digital entrepreneurs, with Spotter serving as the event’s sponsor.
As their creative partner, we concepted and designed multiple brand spaces for them at the event, including a custom Spotter branded cafe, learning lounge, and demo station. We drew from their minimal rebrand, as well as Japandi influences, to create theese open and inviting, modular spaces for attendees to use
and enjoy, while also learning about Spotter.
CLIENT_ Spotter Studio
ROLE_ Associate Creative Director
AGENCY_ Hook Studios
