Google Bard Social

To show the world what Google Gemini could really do, Google came to us to introduce its AI-powered LLM (formerly known as Google Bard) to a broader, younger audience through social.

Rather than focus on the usual AI demos, we took a more playful approach: we created a branded series of short-form animated videos that brought Gemini’s capabilities to life through unexpected, entertaining use cases. Need to start a rock band? Plan a party? Study for an exam? Or, perhaps most importantly, get your dog more followers? Gemini could help.

The result was a fun, approachable content series that made AI feel less intimidating and more relevant to everyday life. The series ran across Google’s primary social channels, including Instagram and TikTok, reaching hundreds of thousands of viewers and driving thousands of engagements.

CLIENT_ Google Gemini
ROLE_ Associate Creative Director
AGENCY_ Hook Studios