Opticon19 – CW Portfolio

CLIENT_ Optimizely
AGENCY_ Butchershop Creative
YEAR_ 2019

Optimizely is a company that makes customer experience optimization software (A/B testing) that other companies can use to make online, data-driven decisions. Every year, Optimizely holds a conference called, "Opticon," where keynote speakers from companies like IBM, Mailchimp, The Wall Street Journal, and more come to speak on topics relating to web experience optimization.

Butchershop was asked to create and design the Opticon19 identity and event branding for their Opticon conference taking place in San Francisco in September 2019. About 1,200 attendees were present for the conference, where Ashton Kutcher and Dr. Mae Jemison were keynote speakers.

CLIENT__ Optimizely
AGENCY__ Butchershop Creative
YEAR__ 2019

Optimizely is a company that makes customer experience optimization software (A/B testing) that other companies can use to make online, data-driven decisions. Every year, Optimizely holds a conference called, "Opticon," where keynote speakers from companies like IBM, Mailchimp, The Wall Street Journal, and more come to speak on topics relating to web experience optimization.

Butchershop was asked to create and design the Opticon19 identity and event branding for their Opticon conference taking place in San Francisco in September 2019. About 1,200 attendees were present for the conference, where Ashton Kutcher and Dr. Mae Jemison were keynote speakers.

Creative Director - Ben McNutt | Design Director - Ryan Henbest | Art Direction & Design - Cheri Wang | Design Intern - Marc Hill | Copywriter - Matt Bloom

Fireside Chat
with Ashton Kutcher