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OPTIMIZELY - BRAND EXPERIENTIAL DESIGN
Opticon19, Optimizely’s annual conference, brought approximately 1,200 industry leaders, innovators, and digital professionals together in San Francisco in September 2019 for three days of insights, networking, and conversations around the future of digital experiences. To create a cohesive and memorable experience for attendees, Butchershop developed the conference’s visual identity and event branding, establishing a distinct creative direction that carried across the full event experience.
Our challenge was to develop a distinctive visual identity that could capture the energy and forward-thinking spirit of the conference while creating a cohesive brand experience across the event. The resulting identity was carried through a range of physical and digital touchpoints, helping establish a recognizable and engaging experience for attendees.
The conference featured high-profile keynote speakers, including actor and entrepreneur Ashton Kutcher and NASA astronaut and physician Dr. Mae Jemison, further positioning Opticon19 as a platform for innovation, creativity, and ideas shaping the future of technology.
CLIENT_ Optimizely
ROLE_ Design Lead
AGENCY_ Butchershop Creative
