05
MAILCHIMP — SOCIAL CAMPAIGN
Mailchimp Smarts is a campaign built around a bespoke illustration system designed by Buck for Mailchimp. Created to bring Mailchimp’s marketing and commerce platforms together, the campaign shows how entrepreneurs can manage every stage of growing their business in one place, from building a professional website or online store, to reaching customers through marketing campaigns, to measuring performance and optimizing results.
Through a cohesive visual language, Mailchimp Smarts brings the value of an integrated ecosystem to life, showing how Mailchimp can help small business owners launch, promote, and grow their businesses with confidence.
Building on Buck’s established illustration system, we developed a fresh visual approach through playful design, thoughtful art direction, and animation. The result was a revitalized system that brought new energy to the existing artwork and expanded it across a new suite of social assets.
CLIENT_ Mailchimp
ROLE_ Senior Art Director
AGENCY_ Hook Studios
