CLIENT_ Optimizely
AGENCY_ Butchershop Creative
YEAR_ 2019

Optimizely is a company that makes customer experience optimization software (A/B testing) that other companies can use to make online, data-driven decisions. Every year, Optimizely holds a conference called, "Opticon," where keynote speakers from companies like IBM, Mailchimp, The Wall Street Journal, and more come to speak on topics relating to web experience optimization.

Butchershop was asked to create and design the Opticon19 identity and event branding for their Opticon conference taking place in San Francisco in September 2019. About 1,200 attendees were present for the conference, where Ashton Kutcher and Dr. Mae Jemison were keynote speakers.

Creative Director - Ben McNutt | Design Director - Ryan Henbest |  Art Direction, Design & Production - Ryan Henbest & Cheri Wang | Design Intern - Marc Hill | Copywriter - Matt Bloom | Photography - Vada Ortiz

CLIENT__ Optimizely
AGENCY__ Butchershop Creative
YEAR__ 2019

Optimizely is a company that makes customer experience optimization software (A/B testing) that other companies can use to make online, data-driven decisions. Every year, Optimizely holds a conference called, "Opticon," where keynote speakers from companies like IBM, Mailchimp, The Wall Street Journal, and more come to speak on topics relating to web experience optimization.

Butchershop was asked to create and design the Opticon19 identity and event branding for their Opticon conference taking place in San Francisco in September 2019. About 1,200 attendees were present for the conference, where Ashton Kutcher and Dr. Mae Jemison were keynote speakers.

Creative Director - Ben McNutt | Design Director - Ryan Henbest | Art Direction & Design - Cheri Wang | Design Intern - Marc Hill | Copywriter - Matt Bloom 

OpticonAplusK

Fireside Chat 
with Ashton Kutcher

2D2A6123
OpticonHallway
Opticon4
OpticonElevator
OpticonRegistration
agendamiddleandback
agendaataglancefront
Opticon19_Resized
_D2A6222_resized
OpticonBoard
OpticonColumn_resized
LightWall_Web

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